Tag: product placement

  • The Lego Movie

    lego-movie
    Lego is probably THE childhood favorite toy of mine. I’ve always enjoyed making stuff with the little Swedish Danish blocks, and while I don’t usually deviate from the instructions, the things you can make are near endless. While it was largely a niche toy for most of the past twenty years, it has really exploded in popularity with the current generation of builders.
    When I first heard of the movie, I was stoked, but curious as to how a storyline oculd be made to fit such a wide range of topics. Turns out, it was a pretty simple but powerful premise. In short, a Zero-turned-hero’s actions lead to meaningful change in the real world. The official synopsis:
    The 3D computer animated adventure tells the story of Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared.